From corporate communications and employee relations to marketing and graphic design, IABC's San Diego chapter has a profound impact on the practice of business communications and the careers of its members. We provide professional development, networking opportunities, communication resources…and we manage to have a little fun along the way.		  


 

Boost Your Career – and Your Communication Department’s ROI
Robert Seitz, ROI & Communication Consultant to Management
Wednesday, April 25
3 - 5  p.m.

As a communication expert, you are a key advisor and strategist to senior management on critical employee and customer issues. But how does management perceive your Return on Investment (ROI)?

Learn how to embrace the ROI mindset and boost your perceived ROI by examining what you provide to your organization. We'll show you four keys to success -- whether to advance your career or your communication department. We’ll help you make sure you are confident and ready to advance your individual or team objectives whether or not the cameras are rolling.

Join veteran communicator Bob Seitz and CNN’s Greg Lefevre as they share best practice resources and a role playing exercise to arm you with the right tools to increase your value proposition. By attending this workshop, you will:

  • Better understand how to interface with other corporate functions to gain collaboration and overall leverage
  • Learn how to proactively increase your department’s and your own ROI and value perception through the year
  • Craft your team’s ROI position and watch your spokesperson present it through a fun, real-time video exercise

Gain tips and tools to support career and team advancement from this professional development workshop that includes a facilitated role-playing exercise with team problem solving plus case study and communication models. Light appetizers and refreshments.

Handlery Hotel in Mission Valley
IABC members: $35 preregistered, $40 at the door
Nonmembers: $45 preregistered, $50 at the door
Includes buffet lunch and parking at $2 discount rate.

Preregister online by Friday, April 20, or call 888.218.6089.
Due to catering guarantees, no-shows will be billed.
We will refund 100% of your registration fees if notice of cancellation is received at least 48 hours before the event begins.

Our Speakers:

Robert SeitzRobert Seitz, Sr. VP Sales & Marketing for Ignite Production Group, San Diego, CA and corporate communications consultant to major corporations, has over 30 years’ experience building the corporate communication function for FORTUNE 500 Corporations including Baxter International Inc., Novartis, Biogen Idec and Burson-Marsteller. Bob has developed keen insights into effective communication structuring for both start-ups and mature businesses. He’s been a frequent speaker at PRSA and Business Marketing Association chapters throughout the country and has worked with top executives as well as First Lady Barbara Bush, Senator Elizabeth Dole and Surgeon General C. Everett Koop. He earned a B.A. in communications from Florida Atlantic University, Boca Raton, Florida.

 

 

 

Greg LefevreGreg Lefevre is an independent worldwide media consultant who served as CNN’s San Francisco Correspondent and later Bureau Chief from 1983 to 2001. He managed coverage for the CNN News Group – TV, radio and Internet services. He reported on Politics, the Economy, the Silicon Valley, New Media and technology beats and earned a national Emmy Award for coverage of the Oklahoma City bombing. Greg’s current clients include Oracle, Walmart.com, Logitech and other legal and medical organizations. He earned a B.A. in telecommunication and film from San Diego State University.




 

 









 

 

 

 

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